One decision that bloggers face when launching their own blog is choosing the niche. Some do not even think about it. It is a very important decision that has a big impact on the future of the blog.
Without the choice of a niche and appropriated decisions, it will be very difficult for a blogger to make a blog really successful.
This article gives tips on choosing the right blog niche.
Preliminary considerations and goals
As always, you should first turn on your own brain.
Seriously! Even thought common sense is not common these days, you should think about you blog.
- What do I want to write about in the blog? How well do I know about the topics?
- How much time do I have to blog?
- Which blogs are there so far in the topic I want to choose?
- Do I want to earn money with it?
These are some of the questions that you should think about first. Because without concrete goals, it is hardly possible to find the right path. It plays an important role in the choice of the blog niche e.g whether I want to earn money with it or not. So you should have defined at least one goal.
If you are clear about the answers to these basic questions and you have set goals, then you can start with specific research.
Find very interesting niches
When I analyze the potential of a new blog, I use different tools.
So I usually look first on Google AdWords Keyword Tool . This allows you to determine the search volume and other search terms even without an AdWords login.
There one chooses as country “Your targeted country” and as language “Your targeted language” Probably English. In the field for the search terms you enter now a few suitable search terms, which fit best in your opinion to the planned blog.
The Google tool now analyzes these keywords and related words, showing their search volume last month and the average search volume.
You can show or hide additional information via the item “Select columns for the display from:”.
But here you can see how often the given search terms are searched. In addition, you get interestingly more keywords displayed, one of which could fit you post ideas.
With the relatively new ” Google Insights for Search ” you can go further. If you have a list of interesting keywords, you can check them here. For example, this online tool shows you how the search queries for individual search terms have developed.
This helps to identify if a subject has potential for improvement or not. Also for a new blog it can be very useful to spot trends .
However, this is not enough. You should also look at the competition.
Looking at the competition
The first thing you should look at the search results that Google spends on the individual search terms.
Which kind are the first search results. Is it big and strong portals or rather small websites or blogs. Of course, it tends to be easier to displace small sites or sub-pages from top positions.
There is also a useful Firefox addon that helps with the competition analysis. The Firefox SEO tool shows, if activated, various information under each entry of the search result. E.g age of the domain, backlinks, PageRank etc. This information helps a lot to determine how strong the competition is.
You should also go directly to the websites and see if it is just a sub-page or a complete blog / website on the subject.
You should also look at the code. Were these competitive websites well-optimized for search engines or not.
If the competition seems too strong overall, then you should consider whether you should rather choose your own niche a little differently.
Refine blog niche
There are two ways to avoid the biggest competition within a topic area and still find your target audience.
There is already strong competition on topics A and B?
Then simply combine A and B or combine with another theme A + C.
The competition to the term iPhone is e.g very strong. So you could start e.g a blog about “iPhone for women”.
Many blogs want to cover too large topics. But you should rather confine yourself to a narrower topic. Later you can still expand the topic area.
For example, one could limit oneself to the topic “iPhone Business Program”.
Is it worth it financially?
For many professional bloggers, these questions are also crucial. But that depends on the goals. If you do not want to make money with your blog, you can skip this paragraph.
If I want to know whether a blog topic is financially worthwhile, then I look in among other things at affiliate networks. Are there programs for my blog topic there? Are there several affiliate programs that I could market?
How big is the AdWords competition. In the above-mentioned Google Keyword Tool you can see the competitor density. The green bar indicates how many companies are about to advertise for this keyword. The more, the higher are usually the click prices and thus the earning potential.
The tool also outputs estimated click prices. Although these are not binding, they already give a good idea of how profitable the search terms and the related topics are.
You should also look at the search results pages directly on the AdWords ads. Are they “cheap” eBay ads or really companies advertising there?
Basically, a clear subject specialization is a good thing. The target group becomes clearer, and in many cases, it has better monetization opportunities. A clearly defined target group is very interesting for advertising companies.
However, too specific a specialization (eg just a computer game) is bad. For example, anyone who treats only one company and / or one product on their blog will have problems establishing a direct marketing.
For a good direct marketing and also good AdSense click prices, there must already be several competitors on a topic.
Many bloggers think they cut themselves too hard if they choose a clear niche right from the start.
After all, after “iphone” millions of people are looking for a month, after “iphone apps” only a few hundred thousand. Since many bloggers prefer the topic with the higher potential audience. But that is often a fallacy.
The following chart shows how blog specialization often works. This chart is of course only an abstraction and in individual cases it may look different. But according to my experience, these curves are correct, especially the blue one.
The more specialized a blog is, the more:
- less potential readers achieve it
- higher search engine rankings are usually achieved
- There are fewer sources of income, but more suitable ones
- you get more prominence in this niche. You can be considered an expert
Blog specialization brings more benefits than disadvantages in my opinion. However, you should not overdo it and put yourself in a small niche.
Hope you found this article helpful. Feel free to leave a comment below.